ESPN is getting set to compete with the likes of CBS' 60 Minutes and HBO's Real Sports programs with their own news show. E:60 is set to premiere Tuesday, Oct. 16.
ESPN has always had the grasp of the majority of the sports world audience, but the company knew it needed something more that could help it keep up with the bigtime sports news programs of their rival networks. E:60 will take a deeper look into sports news and issues and provide its viewers with unique but personal stories of professional and up-and-coming athletes. The goal is to give audiences a behind-the-scenes perspective into the lives of these athletes and the types of issues they face in today's era of sport. And also, to crack these stories before they heard by the public or other media outlets.
Examples of some topics to come include bullfighting and underground street boxing. ESPN has selected five of their veteran anchors, journalists and reporters to lead the show which will be an hour long.
I think that ESPN is doing something very positive for their network by adding this program to the list along with their other award winning shows. The benefits are obvious; ESPN will be able to compete with and draw viewers from other networks and increase their audience. From a journalism perspective, I think it is good for the network to expand and provide something a little different than their typical shows. Networks are always changing and looking for new ways to change and improve what they have to offer viewers. Staying the same doesn't get you anywhere. In broadcast journalism, vierwers can simply change the channel in a matter of a second if they don't like what they are watching. Networks don't have much time to hook their audience. I imagine that ESPN has been working on this for a while. My prediction is that it won't do amazing at first but it will take a while to catch on. In some time, however, I bet it will become a very popular show because of ESPN's great way of presenting broadcast journalism. I am personally excited to see something new from ESPN and to see what people think of it.
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I agree with Robbie. I feel that by ESPN doing something different, it can have great benefits to the network. It gives the audience a chance to learn about sports such as bullfighting, and underground street boxing, that people might not know about. This can also give those who follow sports closely, a chance to get more in depth information about the sport and life outside of athletes.
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